The principles of marketing involves the structure of marketing institutions in a global environment. The course includes analysis of marketing functions, consumer behavior, segmentation, market research, product planning, pricing, promotion, distribution and marketing strategies. Internet and electronic mail activities are integrated to develop competencies in data collection, application and task analysis.
4 session(s) offered.
MCC-Online
Class # 14864
Instructor: Sarah Bown
Session Regular Academic Session
Lecture
Internet
Notes
Taught via the internet. Check your schedule for course start and end dates. Course exams may be proctored and require a web camera and microphone. Chromebooks may not be compatible with some courses. Attend class at https://mcckc.instructure.com. Books available online at https://mcckc.edu/bookstores.
Class # 13976
Instructor: Sarah Bown
Session Eight Week - First
Lecture
Internet
Dates: 01/16/24-03/09/24
Notes
Taught via the internet. Check your schedule for course start and end dates. Course exams may be proctored and require a web camera and microphone. Chromebooks may not be compatible with some courses. Attend class at https://mcckc.instructure.com. Books available online at https://mcckc.edu/bookstores.
Class # 13978
Instructor: Whitney Scott
Session Eight Week - Second
Lecture
Internet
Dates: 03/18/24-05/13/24
Notes
Taught via the internet. Check your schedule for course start and end dates. Course exams may be proctored and require a web camera and microphone. Chromebooks may not be compatible with some courses. Attend class at https://mcckc.instructure.com. Books available online at https://mcckc.edu/bookstores.
Class # 16223
Instructor: Sarah Bown
Session Eight Week - Second
Lecture
Internet
Dates: 03/18/24-05/13/24
Notes
Taught via the internet. Check your schedule for course start and end dates. Course exams may be proctored and require a web camera and microphone. Chromebooks may not be compatible with some courses. Attend class at https://mcckc.instructure.com. Books available online at https://mcckc.edu/bookstores.